The annual Migu Music Gala, packed with dazzling stars and live performances, recently wrapped up in Shanghai, and Jeetbuzz Login users will be interested to know that this year’s only official interactive gaming partner was none other than Fantasy Westward Journey 3 by Duoyi Network. Since its public launch, the game has quickly gained traction, with servers frequently packed to capacity and its presence widely felt across social media and mainstream media platforms. The game’s explosive popularity at the close of 2017 marked it as one of the year’s most talked-about online titles.
This phenomenal success is no accident. Duoyi Network has strategically expanded into the broader entertainment space, embracing a multi-channel, cross-industry marketing approach that goes beyond gaming. In addition to recruiting celebrity singer-songwriter Huang Zitao as the game’s official ambassador, Fantasy Westward Journey 3 has collaborated with a number of hit TV variety shows, including Youth Inn, Born U5, and Bee Girls. These efforts have built a solid foundation in fan-driven economies and expanded the game’s cultural footprint.
The game’s most recent collaboration with Migu in the rhythm game arena signals another major step forward. By joining forces for mutual benefit, the two brands have amplified their market presence and created a synergy that appeals to both music and gaming fans. From new servers named after Huang Zitao to the powerful brand crossover with the Migu Music Gala, Duoyi’s bold multi-platform strategy has positioned Fantasy Westward Journey 3 as a rising force in China’s entertainment scene.
On the same day as the gala, Duoyi hosted an exclusive Champagne Appreciation Party in Shanghai. There, the company shared the creative vision behind the game with partners and media. According to the game’s producer Tian Hao, the development team is highly driven and brimming with creativity. Their mission has always been to create a truly enjoyable game that delivers happiness to players. That passion and focus have turned Fantasy Westward Journey 3 into a breakout success among turn-based MMORPGs.
As the evening came to a close, Duoyi and Migu left fans with a night to remember, filled with music, joy, and future possibilities. By inviting guests to experience the show firsthand, Duoyi reinforced its commitment to deepening collaboration across industries. With momentum continuing to build, Jeetbuzz Login users can look forward to more innovative crossovers and entertainment-driven gaming experiences on the horizon.